Barcelona will wear Drake‘s OVO owl on their jersey in El Clásico to celebrate him being the first artist to reach 50 billion streams on Spotify.
Drake will become the first Spotify artist to feature on Barcelona’s kit.
The limited edition shirt celebrates him becoming the first person to reach 50 billion streams on the platform and there will no better occasion to cheer this as the kits will be worn in this weekend’s El Clasico.
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Record by God plan’s Drake
50 billion streams on Spotify is a dream goal for any artist, and Drake became the very first one to achieve such mileston.
The rapper claimed 4 Grammy awards whose track like Hotline Bling is an extreme hit.
The Canadian rapper’s logo, which is the silhouette of an owl is allowed by Spotify to temporarily replace the brand’s space on Blaugrana’s jerseys, as part of the partnership with the club.
Barca’s squad in the special kits
As part of the initiative to recognise the singer’s achievement, Xavi’s squad are scheduled to wear a special version of the jersey during the pre-match warm up, featuring the number 50 on the back, with the Spotify logo on the front.
The very first time this kind of deal happened was almost 20 years ago in early 2000s, with Atletico Madrid is quite an pioneer.
The Madrid club singed a deal with Columbia Pictures and they appeared to wear different movies as shirt sponsors, notable mentions were Hellboy, Spiderman,…
Barca and Spotify
The collaboration between FC Barcelona and Spotify began on July 1 this year.
The deal saved the Catalan’s club from financial crisis with the debt set as over one billion euro.